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Coverage
The percentage of the target audience group who have seen a television advertising campaign at least once, expressed as a percentage of the universe or in millions.
KevinSugrue |
Latest page update: made by KevinSugrue
, May 8 2007, 9:23 AM EDT
(about this update
About This Update
Edited by KevinSugrue
27 words added view changes - complete history) |
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