High Definition Television. UK terrestrial broadcast will switch to high definition (improved digital) picture quality in 2012. But HD DVD’s are now for sale in 2 formats, Blu Ray (incorporated in a Sony Playstation 3) and HDDVD (available through a HDDVD drive attachment for Xbox 360). There are also, standalone HDDVD and Blu Ray players and recorders are coming to market.

Sky are also broadcasting some programmes in HD and some showcase HD channels. Sport, Movies & HD cult TV programming (e,g, 24, Lost) will lead the introduction in the UK. In February 2007 1% of U.K. households with Sky now have Sky HD.