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This wiki is a glossary of terms used in planning, buying and managing TV media.
Please feel free to add, amend or expand entries.
This wiki was set up by Kevin Sugrue.
I'm a planner, working in branded content and publishing, based in London.
My blog:
Brand Tao
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ABC1
AB Deadlines
AFP
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Cost Per Thousand
Coverage
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DTR (Digital Television Receiver)
Frequency
Impressions
Gross Ratings
HDTV
Multi Channel Home (MCH)
Natural Delivery
Position in break
PVR's (Personal Video Recorder)
Rate Card
Reach
Socio-Economics
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TGI (Target Group Index)
TVR's (Television Viewer Ratings)
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