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| Version | User | Scope of changes |
|---|---|---|
| May 8 2007, 10:54 AM EDT (current) | KevinSugrue | 50 words added |
| May 8 2007, 10:51 AM EDT | KevinSugrue |
Changes
Key: Additions Deletions
Published channel airtime costs. Negotiations for buying TV often include elelments to discount from rate card, but also to include a number of audience or programming quality benchmarks. This ensure you don't just pay less, but pay less to reach more of the right audience in the optimal break position.
