Sign in or 
- EasyEdit
- Edit tags
-
(what's this?What are these tools?
People just like you can add or edit the content on this site. If you want to try editing, but aren't ready to add to this site, try our demo area.
Read more about editing pages at Wetpaint Central.
) - Report page
Share this
Reach
The net percentage of the target audience to have seen at least one exposure (viewing) of a particular programme or advertisement. For TV ad campaigns, reach is often combined with frequency (the average number of times the campaign was seen by those in the target audience that it reached) to measure the exposure of the campaign.
KevinSugrue |
Latest page update: made by KevinSugrue
, May 8 2007, 10:57 AM EDT
(about this update
About This Update
Edited by KevinSugrue
56 words added view changes - complete history) |
|
More Info: links to this page
|
There are no threads for this page.
Be the first to start a new thread.
