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TGI (Target Group Index)
Target Group Index: the TGI survey is conducted by BMRB and looks at media and product/brand consumption as well as lifestyle statements. It allows the profiling, cross-tabulation with statements and segmentation of consumers. It is frequently used by agencies in the media planning process.
KevinSugrue |
Latest page update: made by KevinSugrue
, May 8 2007, 11:27 AM EDT
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