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May 8 2007, 11:27 AM EDT KevinSugrue
 
 edit 44 words added
Change: Target Group Index: the TGI survey is conducted by BMRB and looks at media and product/brand consumption as well as lifestyle statements. It allows the profiling, cross-tabulation with statements and segmentation of consumers. It is frequently used by agencies in the media planning process.   View changes from previous version. (Word count: 46)
May 8 2007, 11:25 AM EDT KevinSugrue
 
 create No content added or deleted.