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TVR's (Television Viewer Ratings)
Television Rating. Measures the popularity of a programme or advert by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. If an ad in Coronation Street gets a Housewives TVR of 20, that means that 20% of all Housewives viewed the ad.
KevinSugrue |
Latest page update: made by KevinSugrue
, May 8 2007, 11:30 AM EDT
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