TV Media Jargon - Recently Updated Pages

Multi Channel Home (MCH)

Anonymous — Tue, 08 Sep 2009 03:45:17 CDT

A home that is equipped to receive TV channels beyond the analogue terrestrial channels, via Digital Satellite (Sky, Sky+), Digital Cable (previously Telewest and NTL, now Virgin) or Digital Terrestrial TV (in the U.K, these trade as Freeview or the Top-up TV varient).

Natural Delivery

Anonymous — Tue, 01 Sep 2009 10:53:45 CDT

The advertising campaign channels and dayparts mix, what is in line with natural viewing flow.

The mix of programming delivered if ad space was bought at random, rather than by a defined audience.

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Anonymous — Sat, 18 Apr 2009 12:28:02 CDT

There is no abstract available for this page revision.

Home

Anonymous — Fri, 03 Oct 2008 09:25:30 CDT

This wiki is a glossary of terms used in planning, buying and managing TV media. Please feel free to add, amend or expand entries.

This wiki was set up by Kevin Sugrue.
I'm a planner, working in branded content and publishing, based in London.

My blog: Brand Tao

DTR (Digital Television Receiver)

KevinSugrue — Tue, 08 May 2007 12:05:22 CDT

A PVR (personal video recorder) for digital broadcast reception (Freeview and Top-up TV compatitble terrestrial versions, Sky+ for satellite in the U.K.)

Viewergraphics

KevinSugrue — Tue, 08 May 2007 10:33:00 CDT

Defining consumers by viewing habits rather than demographics, e.g. light, medium or heavy viewer.

TVR's (Television Viewer Ratings)

KevinSugrue — Tue, 08 May 2007 10:30:51 CDT

Television Rating. Measures the popularity of a programme or advert by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. If an ad in Coronation Street gets a Housewives TVR of 20, that means that 20% of all Housewives viewed the ad.

TGI (Target Group Index)

KevinSugrue — Tue, 08 May 2007 10:27:08 CDT

Target Group Index: the TGI survey is conducted by BMRB and looks at media and product/brand consumption as well as lifestyle statements. It allows the profiling, cross-tabulation with statements and segmentation of consumers. It is frequently used by agencies in the media planning process.

Strikeweights

KevinSugrue — Tue, 08 May 2007 10:24:49 CDT

The weekly target/total of cumulative TVR’s delivered.

Socio-Economics

KevinSugrue — Tue, 08 May 2007 10:22:05 CDT

The classification of consumer social status, usually determined at the household level rather than the individual level, by the occupation of the head of household.

The grade is then assigned to all members of the household. The grades are most commonly summarised as grades AB, C1, C2 and DE, where:

• A Upper middle-class – higher managerial, admin, professional

• B Middle-class – intermediate managerial, admin, professional

• C1 Lower middle-class – supervisory, clerical, junior admin and professional

• C2 Skilled working-class – skilled manual

• D Working-class – semi-skilled and unskilled manual

• E Those at the lowest levels of subsistence – state dependants, casual and lowest grade workers

Reach

KevinSugrue — Tue, 08 May 2007 09:57:56 CDT

The net percentage of the target audience to have seen at least one exposure (viewing) of a particular programme or advertisement. For TV ad campaigns, reach is often combined with frequency (the average number of times the campaign was seen by those in the target audience that it reached) to measure the exposure of the campaign.

Rate Card

KevinSugrue — Tue, 08 May 2007 09:54:35 CDT

Published channel airtime costs. Negotiations for buying TV often include elelments to discount from rate card, but also to include a number of audience or programming quality benchmarks. This ensure you don't just pay less, but pay less to reach more of the right audience in the optimal break position.

PVR's (Personal Video Recorder)

KevinSugrue — Tue, 08 May 2007 09:49:49 CDT

Personal Video Recorder: a device which uses a hard drive to record and store digital video content. Well-known brands include TiVo and Sky+. PVRs allow live viewing of programmes, breaks, etc, recording of programmes and pausing of the transmission.

Position in break

KevinSugrue — Tue, 08 May 2007 09:47:11 CDT

The slot an ad airs in during programming, such as the opening break before a programme commences, in a centre break, or in the end break after a programme.

HDTV

KevinSugrue — Tue, 08 May 2007 09:16:26 CDT

High Definition Television. UK terrestrial broadcast will switch to high definition (improved digital) picture quality in 2012. But HD DVD’s are now for sale in 2 formats, Blu Ray (incorporated in a Sony Playstation 3) and HDDVD (available through a HDDVD drive attachment for Xbox 360). There are also, standalone HDDVD and Blu Ray players and recorders are coming to market.

Sky are also broadcasting some programmes in HD and some showcase HD channels. Sport, Movies & HD cult TV programming (e,g, 24, Lost) will lead the introduction in the UK. In February 2007 1% of U.K. households with Sky now have Sky HD.

Gross Ratings

KevinSugrue — Tue, 08 May 2007 09:11:28 CDT

Gross (total) ratings provided.

Cost Per Thousand

KevinSugrue — Tue, 08 May 2007 09:09:52 CDT

The cost it takes for one advertisement to reach 1,000 people.

Impressions

KevinSugrue — Tue, 08 May 2007 09:08:29 CDT

•Impressions (Impacts) - A measure of viewing. 10 impacts could be 10 target consumers viewing an ad once each or one viewer seeing 10 ads, or any combination.

Frequency

KevinSugrue — Tue, 08 May 2007 09:03:10 CDT

How many times, on average, the specified target audience will see the ad.

Daypart

KevinSugrue — Tue, 08 May 2007 09:00:23 CDT

Each day is cut into viewing periods, e.g. breakfast, early peak, late peak etc.